An (almost) 40-minute presentation by Minnesota Nurses Association Social Media/PR Director John Nemo on how Labor Unions can leverage Social Media to engage members, impact contract negotiations, drive mainstream media coverage and shape public opinion.
Watch (39:17) >>
Extensive lessons learned from strike activities, oppo research (a nurse found the hospital’s spokesperson had a criminal history of embezzling from a hospital), staying active on social media through listening and responding.
Use of video emphasized to humanize interaction with union.
Fun fact: The presenter, John Nemo, was working on behalf of the Minnesota Nurses Association and now seems to have quite a following focused on promoting businesses on LinkedIn.
If you don’t have 40 minutes for the more comprehensive presentation above, a seven-minute emphasis on use of social media in the MNA strike is available as well:
Watch (7:09) >>