Rich Media: AFL-CIO Launches Social Media Tool for Wisconsin Recall

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Posted by the conservative MacIverInstitute, this video looks like “oppo research” exposing what the institute characterizes as “big labor’s” tool linking up users (presumably labor union members) “friends and neighbors” (FAN) through Facebook matching.

I’m not sure what the actual results were, but the feature was rolled out briefly in New Jersey as well around this time and I remember trying it out. Any online tools now rolled out now would take Facebook integration as a given, but back in 2012 when this video was produced the concept was relatively new.

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