This study empirically examines the extent to which business journalism has taken over labor reponing between 1980 and 2000. The authors conduct a content analysis of The New York Times, The Washington Post, and Associated Press during this time frame. Our results note a widening gap between labor and business coverage dramatically in favor of business-oriented journalism. Business journalists now cover labor issues. Qualitative and quantitative changes in coverage are discussed, as well as the implications from these trends. The authors suggest that labor groups invest in more media and/or public relations to better convey their messages.