Category: Storytelling

Why Storytelling is Key for the Social Sector – Three Do’s and Don’ts

storytelling title screen

Suzanne Smith MISTAKEN IDENTITY: Focus on the Why vs. Who/What – Think about your elevator speech. We bet you do what everyone does – start with who you are and what you do. This is a common mistake for all

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Marshall Ganz on the “story of the self” & where Obama, MoveOn and Change went wrong

Marshall Ganz

In a biographical essay in The Nation (Feb. 3, 2011), Sasha Abramsky characterizes Ganz’s approach: “The first thing we taught was story,” explains Ganz. “It was tapping into that moral resource and coupling it with strategy and leadership.” Shared values,

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